Discover the School of Law's messaging map, font and color strategy, photography resources and tips, and environmental guidelines.
Some items are only available for download to UB faculty and staff. To download the materials, please use your UBID name and password.
Our messaging map acts as a guide for law school faculty and staff. It is intended to provide a framework for all law school communications that consistently tells our unique story, while aligning with the university's brand attributes.
The University uses specific fonts in their marketing to convey our brand:
However, these fonts are generally not available in for use in Word documents, PowerPoint presentations and/or digital applications. The following fonts are acceptable substitutes:
For prospective students: Casual Vibrant
Based upon collaborations with our Admissions Office, we have identified our primary colors as UB Blue and Hayes Hall White with pops of Letchworth Autumn. When needed, we will also use Lake LaSalle as a pop color.
For all other audiences: Sophisticated Vibrant
Our primary colors are UB Blue and Hayes Hall White with pops of Putnam Gray and Solar Strand. When needed, we will also use Lake LaSalle as a pop color.
Hayes Hall White
PMS: COOL GRAY 9
Images are a powerful visual asset for helping us tell our story. If you have an event that you would like photographed, submit your request to the School of Law Office of Communications at firstname.lastname@example.org. We can assist in arranging professional photography and/or providing in-house photographers.
Examples in UB's brand photography collections
Check out the Brand Photography Collections in UB's Photo Database. This is a great guide for choosing photos that align with the UB brand!
Taking event photos yourself?
Tell the full story with wide, medium, and close up images. Be patient and wait for emotion and moments. Every event has a beginning, middle, and end. Try to capture the entire story.
Basic photo composition guidelines
Remember the rule of thirds
Integrating the brand throughout the university's physical spaces will help us create a cohesive look and make a memorable impression on students, faculty, staff and visitors.