Mark Bartholomew

Mark Bartholomew.

Professor

Research Focus: Intellectual Property, Law and Neuroscience, Law and Technology, Legal History, Advertising Law
Links:
Curriculum Vitae, SSRN

Contact Information

617 O'Brian Hall, North Campus
Buffalo, NY 14260-1100
716-645-5959
bartholo@buffalo.edu

Faculty Assistant: Anita M. Gesel

Biography Publications

Books & Chapters

INTELLECTUAL PROPERTY AND THE BRAIN: HOW NEUROSCIENCE WILL RESHAPE LEGAL PROTECTION FOR CREATIONS OF THE MIND (Cambridge University Press, 2022)

ADCREEP: THE CASE AGAINST MODERN MARKETING (Stanford University Press 2017).

From Debbie Does Dallas to The Hangover: The Changing Landscape of Trademark Law in Tinseltown in HOLLYWOOD AND THE LAW (BFI/Palgrave Press 2016) (co-authored with John Tehranian).

Journal Articles

Nonobvious Design, 108 IOWA LAW REVIEW 601 (2023)

Disciplinary Power, 22 ADVERTISING & SOCIETY QUARTERLY 1 (2021)

Copyright and the Creative Process, 97 NOTRE DAME LAW REVIEW 1 : 357-416 (2021)
SSRN

Copyright and the Brain, 98 WASHINGTON UNIVERSITY LAW REVIEW 525, 525-586 (2020)
 SSRN    

Neuromarks, 103 MINNESOTA LAW REVIEW 521 (2018)
 SSRN    

The Law of Advertising Outrage, 19 ADVERTISING & SOCIETY QUARTERLY 1 (Sept. 2018)

The Political Economy of Celebrity Rights, 38 WHITTIER LAW REVIEW 1 (Spring, 2018) (invited article)
 SSRN  

Intellectual Property’s Lessons for Information Privacy, NEBRASKA LAW REVIEW vol. 92: 746-798 (2014)
 SSRN

Striking a Balance Between Privacy and Online Commerce, UTAH LAW REVIEW ONLAW 168-173 (2013) 
 SSRN

Trademark Morality, WILLIAM & MARY LAW REVIEW vol. 55: 85-161 (2013) 
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An Interstystemic View of Intellectual Property and Free Speech, GEORGE WASHINGTON LAW REVIEW vol. 81: 1-91 (2013)
 SSRN

A Right is Born: Celebrity, Property, and Postmodern Lawmaking, CONNECTICUT LAW REVIEW vol. 44: 301 (2011)
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Causing Infringement, VANDERBILT LAW REVIEW vol. 64: 675 (2011)
 SSRN

Advertising and Social identity, BUFFALO LAW REVIEW vol. 58: 931-976 (2010)
 SSRN     PDF

Foreword: Advertising and the Law, BUFFALO LAW REVIEW vol. 58: 717-720 (2010)
 SSRN

Contributory Infringers and Good Samaritans, AKRON INTELLECTUAL PROPERTY LAW JOURNAL  vol. 3: 1 (2009)
 SSRN     PDF

Cops, Robbers, and Search Engines: The Questionable Role of Criminal Law in Contributory Infringement Doctrine, BRIGHAM YOUNG UNIVERSITY LAW REVIEW vol. 2009: 783 (2009)
 SSRN

Copyright, Trademark and Secondary Liability after Grokster, COLUMBIA JOURNAL OF LAW & THE ARTS  vol. 32: 445 (2009)
 SSRN

Advertising and the Transformation of Trademark Law, NEW MEXICO LAW REVIEW vol. 38: 1-48 (2008)
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Advertising in the Garden of Eden [comments], BUFFALO LAW REVIEW vol. 55: 737 (2007)
 SSRN

The Secret Life of Legal Doctrine: The Divergent Evolution of Secondary Liability in Trademark and Copyright Law, BERKELEY TECHNOLOGY LAW JOURNAL ((co-authored with John Tehranian)) vol. 21: 1363 (2006)
 SSRN

Making a Mark in the Internet Economy: A Trademark Analysis of Search Engine Advertising, OKLAHOMA LAW REVIEW vol. 58: 179 (2005)
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Legal Separation: The Relationship Between Law Schools and the Central University in the Late Nineteenth Century, JOURNAL OF LEGAL EDUCATION  vol. 53: 368 (2003)
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Protecting the Performers: Setting a New Standard for Character Copyrightability, SANTA CLARA LAW REVIEW vol. 41: 341 (2001)
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Judicial Deference and Sexual Discrimination in the University, BUFFALO WOMEN'S LAW JOURNAL vol. 8: 155 (2000)
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