Mark Bartholomew

INTELLECTUAL PROPERTY AND THE BRAIN: HOW NEUROSCIENCE WILL RESHAPE LEGAL PROTECTION FOR CREATIONS OF THE MIND (Cambridge University Press, 2022)

ADCREEP: THE CASE AGAINST MODERN MARKETING (Stanford University Press 2017).

Publicity Rights After Warhol, 59 U.C. DAVIS LAW REVIEW (forthcoming 2026).

Dangerous Intellectual Property, 71 JOURNAL OF THE COPYRIGHT SOCIETY 214 (2024).

Navigating Trademark Law’s Empirical Turn, 62 HOUSTON LAW REVIEW (2024).

A Right to Be Left Dead, 112 CALIFORNIA LAW REVIEW 1591 (2024).

Dangerous Intellectual Property, 71 JOURNAL OF THE COPYRIGHT SOCIETY 214 (2024).

A New Addition to the Trademark Litigator’s Toolkit: A Neuroscientific Index of Mark Similarity (with Zhihao Zhang, Ming Hsu, Andrew Kayser & Femke van Horen) 113 TRADEMARK REPORTER 789 (2023).

From Scanner to Court: A Neuroscientifically Informed “Reasonable Person” Test of Trademark Infringement (with Zhihao Zhang, Maxwell Good, Vera Kulikov, Femke van Horen, Andrew Kayser & Ming Hsu) 9 SCIENCE ADVANCES (Feb. 2023).

Historical Kinship & Categorical Mischief: The Use and Misuse of Doctrinal Borrowing in Intellectual Property Law (with John Tehranian) 109 IOWA LAW REVIEW 51 (2023).

Nonobvious Design, 108 IOWA LAW REVIEW 601 (2023).

Disciplinary Power, 22 ADVERTISING & SOCIETY QUARTERLY 1 (2021)

Copyright and the Creative Process, 97 NOTRE DAME LAW REVIEW 1 : 357-416 (2021)

Copyright and the Brain, 98 WASHINGTON UNIVERSITY LAW REVIEW 525, 525-586 (2020)

Neuromarks, 103 MINNESOTA LAW REVIEW 521 (2018)

The Law of Advertising Outrage, 19 ADVERTISING & SOCIETY QUARTERLY 1 (Sept. 2018)

The Political Economy of Celebrity Rights, 38 WHITTIER LAW REVIEW 1 (Spring, 2018) (invited article)

Intellectual Property’s Lessons for Information Privacy, NEBRASKA LAW REVIEW vol. 92: 746-798 (2014)

Striking a Balance Between Privacy and Online Commerce, UTAH LAW REVIEW ONLAW 168-173 (2013) 

Trademark Morality, WILLIAM & MARY LAW REVIEW vol. 55: 85-161 (2013) 

An Interstystemic View of Intellectual Property and Free Speech, GEORGE WASHINGTON LAW REVIEW vol. 81: 1-91 (2013)

A Right is Born: Celebrity, Property, and Postmodern Lawmaking, CONNECTICUT LAW REVIEW vol. 44: 301 (2011)

Causing Infringement, VANDERBILT LAW REVIEW vol. 64: 675 (2011)

Advertising and Social identity, BUFFALO LAW REVIEW vol. 58: 931-976 (2010)

Foreword: Advertising and the Law, BUFFALO LAW REVIEW vol. 58: 717-720 (2010)

Contributory Infringers and Good Samaritans, AKRON INTELLECTUAL PROPERTY LAW JOURNAL  vol. 3: 1 (2009)

Cops, Robbers, and Search Engines: The Questionable Role of Criminal Law in Contributory Infringement Doctrine, BRIGHAM YOUNG UNIVERSITY LAW REVIEW vol. 2009: 783 (2009)

Copyright, Trademark and Secondary Liability after Grokster, COLUMBIA JOURNAL OF LAW & THE ARTS  vol. 32: 445 (2009)

Advertising and the Transformation of Trademark Law, NEW MEXICO LAW REVIEW vol. 38: 1-48 (2008)

Advertising in the Garden of Eden [comments], BUFFALO LAW REVIEW vol. 55: 737 (2007)

The Secret Life of Legal Doctrine: The Divergent Evolution of Secondary Liability in Trademark and Copyright Law, BERKELEY TECHNOLOGY LAW JOURNAL ((co-authored with John Tehranian)) vol. 21: 1363 (2006)

Making a Mark in the Internet Economy: A Trademark Analysis of Search Engine Advertising, OKLAHOMA LAW REVIEW vol. 58: 179 (2005)

Legal Separation: The Relationship Between Law Schools and the Central University in the Late Nineteenth Century, JOURNAL OF LEGAL EDUCATION  vol. 53: 368 (2003)

Protecting the Performers: Setting a New Standard for Character Copyrightability, SANTA CLARA LAW REVIEW vol. 41: 341 (2001)

Judicial Deference and Sexual Discrimination in the University, BUFFALO WOMEN'S LAW JOURNAL vol. 8: 155 (2000)

A Neuroscience Lens on IP Law, 37 AUSTRALIAN INTELLECTUAL PROPERTY LAW BULLETIN 82 (2025).

Publicity Rights and Celebrity, in ELGAR CONCISE ENCYCLOPEDIA OF LAW AND LITERATURE 101 (Robert Spoo & Simon Stern, eds., Edward Elgar Publishing, 2025).

Academic Brands and Cognitive Dissonance, in ACADEMIC BRANDS: DISTINCTION IN GLOBAL HIGHER EDUCATION 127 (Mario Biagioli & Madhavi Sunders, eds., Cambridge University Press, 2022).

From Debbie Does Dallas to The Hangover: The Changing Landscape of Trademark Law in Tinseltown in HOLLYWOOD AND THE LAW (BFI/Palgrave Press 2016) (co-authored with John Tehranian).

Brief of Amici Curiae Patent Law Professors, The Repair Association,  Securepairs, iFixit & US PIRG in Support of Appellants in En Banc Rehearing, LKQ Corp. v. GM Global Technology Operations LLC (Fed. Cir. 2023) (No. 2022-2348) (co-lead author).