Color Palette, Fonts and Graphics
Our branded colors, fonts, and graphics ensure a consistent and vibrant representation of our identity.
Primary palette
These are the two primary colors used for all branded materials.
UB Blue
CMYK: 100/53/0/0
PMS: 2935
RGB: 0/91/187
HEX: #005bbb
Hayes Hall White
CMYK: 0/0/0/0
PMS: White
RGB: 255/255/255
HEX: #ffffff
Secondary palette
These colors should be used occasionally and sparingly. Under no circumstances should any of them become the predominant color for a school, center, institute or department.
Letchworth Autumn
CMYK: 0/72/70/0
PMS: 7416
RGB: 229/106/84
HEX: #e56a54
Capen Brick*
CMYK: 8/92/100/33
PMS: 484
RGB: 153/0/0
HEX: #990000
Victor E. Blue
CMYK: 67/2/0/0
PMS: 298
RGB: 47/159/208
HEX: #2f9fd0
Solar Strand
CMYK: 0/19/89/0
PMS: 123
RGB: 255/199/44
HEX: #ffc72c
Bronze Buffalo
CMYK: 9/35/98/30
PMS: 1255
RGB: 173/132/31
HEX: #ad841f
Harriman Blue*
CMYK: 100/30/19/76
PMS: 3035
RGB: 0/47/86
HEX: #002f56
Greiner Green
CMYK: 10/0/95/0
PMS: 396
RGB: 235/236/0
HEX: #ebec00
Olmsted Green
CMYK: 56/2/78/5
PMS: 7489
RGB: 109/160/75
HEX: #6da04b
Baird Point
CMYK: 5/11/8/12
PMS: 434
RGB: 228/228/228
HEX: #e4e4e4
Lake LaSalle
CMYK: 66/0/39/0
PMS: 3265
RGB: 0/166/156
HEX: #00a69c
Niagara Whirlpool*
CMYK: 96/9/32/29
PMS: 7474
RGB: 0/101/112
HEX: #006570
Townsend Gray*
CMYK: 30/22/17/57
PMS: COOL GRAY 9
RGB: 102/102/102
HEX: #666666
No values other than those listed on this page should be used. Tints and shades of these colors are not permitted.
The University uses branded (paid) fonts that, when used together, create a clear hierarchy while making content legible and engaging.
Branded Fonts
Suited for headlines, subheads, body copy and captions
Primarily used for longer-form copy and smaller captions. More Pro can also add an air of sophistication and prestige when it’s chosen for headlines.
Should be used sparingly—only in headlines—to emphasize a single word.
If you require paid fonts, please contact the Office of Communications.
Acceptable Substitutes
An acceptable substitute for Sofia Pro.
An acceptable substitute for More Pro.
What happened to Freeland?
Freeland is a display face with a lot of personality. There’s no appropriate alternative.
Our brand has a number of graphic tools that create a unique look and make us distinct from our peers and instantly recognizable. When they’re used consistently, these elements create continuity within our family of materials, across a variety of media.